Place it near the end of a review, right after the reveal, then follow it with a sharper reaction for contrast. Pair a Bruh sound with a truly dull moment before it, and save Emotional Damage for a verdict that is far worse than merely okay.
About this sound
This under-two-second voice clip has BLACKPINK member Jisoo delivering the phrase not bad but not good in a flat, unhurried voice with no lift or disappointment. It feels dryly funny and politely unimpressed, turning a middling verdict into a relatable shrug. The line comes from Jisoo, and fans use it as a quick shorthand for lukewarm approval.