The line comes from The Mandela Catalogue, Alex Kister’s analog horror series, which began on YouTube in 2021. It appears within the series’ faux instructional material, where official-looking guidance becomes a warning about Alternates and compromised reality. Short excerpts circulated beyond the original episodes through horror compilations, edits, and meme posts. The sentence remains recognizable because it compresses the series’ fatalistic tone into a simple rule, making it useful for both sincere analog-horror suspense and ironic reactions to obviously bad decisions.