The Nuagghhhh scream became widely shared online as a short meme sound, closely linked to edits built around the phrase I was lightning before the thunder. In those clips, creators use the yell to heighten a moment just before a dramatic reveal, a comeback, or an unexpected twist, letting the sound do the emotional work. Its popularity comes from how instantly recognisable and reusable it is: a single, messy shout that fits almost any over-the-top reaction, which has kept it circulating in short-form videos and meme edits.