Dragostea Din Tei was released by Moldovan group O-Zone in 2003 and became a European chart hit in 2004. Its fame online exploded after American vlogger Gary Brolsma posted his webcam lip sync performance in December 2004, one of the earliest viral videos. The repeated numa numa phrase from the chorus became the nickname for the whole phenomenon. Shared on forums, early video sites and later social platforms, the clip survived as a shorthand for mid 2000s internet culture and continues to appear in remixes and throwback posts.