The sound is associated with the mystiC kill effect in BEAR, where a short, cartoonish cry replaces a more serious death sound and turns the moment into a joke. From there it moved onto soundboards and short-form videos, where creators reused it far beyond its original game context. Its appeal is simple: the brief feline tone is instantly recognisable and easy to place over almost any clip. It sits alongside other feline clips, from a playful meow to a sad meow, because listeners hear the same cat-like humour in each one, even when the editing style changes completely.