The phrase is closely associated with Morty from Rick and Morty, the animated television series that helped make “aw geez, Rick” a widely recognized quote online. Short clips of Morty sounding overwhelmed spread through meme pages, fan edits and reaction videos because the line quickly communicates panic, reluctance and second thoughts. It remains popular because even people who have not watched the show recognize the voice pattern and use it as a shorthand reaction for uncomfortable or chaotic situations.