The sound is credited on soundboards to Masta Artisan and his track Oh My God, where the repeated disbelief line became the hook that listeners remembered. Shared as a short clip, it moved beyond the original song into meme edits, reaction videos and soundboard collections, where creators reach for it whenever something feels too surprising to explain normally. Its staying power comes from that simple, universal reaction: everyone has had a moment of genuine disbelief, and this clip lets a video express it in just a few seconds without needing dialogue or setup.