The line comes from SpongeBob SquarePants, the Nickelodeon cartoon that premiered in 1999, where Eugene H. Krabs is the money obsessed owner of the Krusty Krab and SpongeBob's boss. Clips of SpongeBob shouting to him in exaggerated excitement were clipped and shared on video and soundboard sites during the 2010s, turning the call into a standalone reaction sound. Its appeal survived because the delivery is instantly recognisable even without the picture, and because Mr Krabs is so strongly linked to money, greed and getting exactly what he wanted.