The Squid Game doll became instantly recognisable after the South Korean series premiered on Netflix in 2021, with its giant doll overseeing the tense Red Light, Green Light game in the opening episode. Online creators later began remixing that unsettling voice with unrelated viral audio, including the repetitive Oi Oi Oi cat chant that had already spread through short-form video. The mashup stuck because it turns a moment of fictional danger into a joke, and it remains a popular choice for edits that play on being caught, frozen or suddenly surprised.