This line is associated with Toru Oikawa from Haikyuu, where he often refers to Hajime Iwaizumi as "Iwa-chan." Online, the clip spread through anime fan edits, character compilations and short meme posts focused on their rivalry and friendship. Its popularity comes from how instantly it signals a specific relationship with only one word. Fans still use it because it is compact, recognizable and easy to drop into reels, TikToks and reaction edits without needing any setup.