Little is documented about where Oj Kurv Luani was first recorded, so its history is mainly an online one. The clip circulated as a short Albanian soundboard and messaging audio, shared between friends for its blunt phrasing and dramatic delivery. From there it moved into meme edits, gaming clips and short social videos, where creators reuse familiar reaction sounds to get a laugh without explaining the joke. Its appeal has lasted because the phrase is recognisable, easy to time, and expressive even for listeners who do not speak Albanian.