This catchphrase is associated with Mario, Nintendo’s long-running game character, and became widely recognized through his in-game voice lines across multiple releases. Online, creators use the short “okie dokie” clip in memes, gaming edits and nostalgic compilations because it is instantly identifiable and easy to place on a cut. Its popularity lasts because the line is brief, upbeat and flexible, much like the similarly familiar Mario Jump sound used in retro game edits.