Old Town Road was released by American artist Lil Nas X in December 2018 and exploded on TikTok in early 2019 through the Yeehaw Challenge, where users transformed into cowboy outfits as the beat dropped. A remix featuring Billy Ray Cyrus pushed it to a record breaking run at number one on the Billboard Hot 100. Its mix of banjo sampling, trap drums and simple singalong lyrics made short clips easy to reuse, and the sound remains a shorthand for cowboy humour, horse videos and confident western entrances online.