Om Nom is the small green candy-loving monster from Cut the Rope, the popular mobile puzzle game first released in 2010, where players cut ropes to feed him sweets. His exaggerated cartoon reactions became instantly recognisable to players, and short clips of his sounds later spread through meme edits, gaming videos and short-form posts. Because the scream is wordless and only about a second long, it transfers easily between contexts, from a gaming fail to a real-life mishap, which keeps it in regular use as a quick reaction sound.