The exact origin of this clip is not documented, but the phrase combines the English exclamation oh my god with wauw, the Dutch and German spelling of wow, which helped it spread in European meme and soundboard culture. Short reaction exclamations like this became popular as creators needed an instant, exaggerated response that worked without dialogue or setup. It is now shared mainly as a standalone soundboard clip and edit punchline, reused whenever a creator wants amazement to sound deliberately too big for the moment it is reacting to.