The clip comes from Down with the Sickness, released in 2000 on Disturbed's debut album The Sickness. Frontman David Draiman added the staccato cry as a primal rhythmic accent, and it became the song's most imitated moment. Heavy radio play and later music video sharing helped it escape metal into mainstream meme culture, where editors isolate the one second burst from the track. Its mix of genuine intensity and silliness keeps it useful as shorthand for going feral, freaking out or transforming in edits.