Minecraft, the sandbox game developed by Mojang Studios and first released in 2011, uses glowing experience orbs to reward players for mining, combat and other activities, and the soft chime heard when collecting one has become one of its most recognisable audio cues. As gameplay clips, tutorials and short-form videos spread online, creators began reusing that pickup noise outside the game to signal any kind of progress or reward. It remains popular because it is instantly familiar to a huge gaming audience, short enough to fit a punchline, and carries a positive association with levelling up.