The phrase is Russian street slang, with ebalu being a crude word for face, so the line roughly means they took one to the face. No original film, show or viral source is confirmed for this specific recording, which circulates mainly as a standalone soundboard clip and in short form edits. Its short length and harsh delivery made it easy to reuse across gaming, fight and fail videos, where editors drop it as a punchline rather than as dialogue, and it remains popular for that instant mocking effect.