Ousmane Dembele joined Paris Saint-Germain in 2023 and flourished under coach Luis Enrique, winning the Champions League with the club before claiming the 2025 Ballon d'Or. French supporters turned his name into a simple, repeatable chant during that run, linking the award directly to both player and manager. Clips of the chant spread across football social media and fan edits, where its short loopable form made it easy to reuse. It remains popular whenever Dembele scores, PSG win a big match, or fans debate the award online.