The Owa Owa sound became widely known online through videos of Pudgy, a small dog whose unusual vocalizations spread across TikTok and meme pages in the early 2020s. Its appeal comes from how instantly recognizable and easy it is to loop or drop into short edits. The clip stayed popular because it fits pet content, reaction memes and absurd humor without needing any setup. It is often used in the same fast-cut meme style as a shocked sound.