Kenny McCormick is a main character in the animated series South Park, which premiered in 1997, and his frequent deaths became one of the show's earliest running gags. In the original English version, other characters react with the catchphrase about Kenny being killed, followed by an insult aimed at the killers. The Brazilian Portuguese dub version of that reaction spread widely on soundboards and in meme edits, where the shocked delivery made it reusable far beyond the show. It remains popular for gaming clips, fail compilations and cartoon edits built around sudden eliminations.