The clip comes from the 26th season of Big Brother Brasil, Brazil's version of the long-running reality franchise, where housemate Gabi uttered the affectionate phrase during the show. Short, sweet voice moments like this travel fast among Brazilian reality TV fans, who save them as reaction sounds for chats and edits. Its charm lies in the diminutive 'panquequinha', a very Brazilian way of making food sound cuter. The sound now circulates on meme soundboards as a wholesome alternative to louder, harsher reaction clips.