This clip is used online as a fast French reaction sound for moments of panic, regret, or disbelief, especially in football edits. Search interest around phrases like “non pas ça” and “pas ça Zinédine” shows that people remember the wording more than a formal title. Its short length makes it easy to drop into TikToks, reels, and meme montages where a creator wants a recognizable spoken warning instead of a generic buzzer or crowd sting. It remains popular because the delivery is immediate and highly memeable.