Pasar Ikhwan circulated online as a short viral audio detached from its original promotional context, shared on soundboards and in short-form edits where the repeated name works on its own. Its spread comes from how recognisable and loopable the phrasing is, even for viewers who have never visited the market itself. Clips using it rarely explain the reference, relying instead on the chant-like delivery to signal a shopping reveal or mock advertisement. That standalone quality has kept it in use as a reaction and transition sound across meme compilations.