Roda a Roda Jequiti is the Brazilian version of Wheel of Fortune, broadcast on SBT and sponsored by the Jequiti cosmetics brand, where spinning the wheel can land on the perdeu tudo wedge and wipe out a contestant's winnings. Clips and audio from the show spread widely on Brazilian social media, WhatsApp groups and meme pages. The phrase became shorthand online for any sudden, complete loss, far beyond the game show itself, and remains a go-to reaction sound in Portuguese language edits.