Persona 5 is a role playing game developed by Atlus, first released in Japan in 2016 and worldwide in 2017. Its relationship system is called Confidants, the successor to Social Links from earlier Persona games, and raising a rank unlocks new abilities and story scenes. The short rank up sound became familiar to players after dozens of hours with the cast, then spread beyond the game through YouTube edits, Twitch streams and gaming memes where any real world progress is jokingly treated like a Confidant rank up.