Persona 5 is a role-playing game developed by Atlus and first released in Japan in 2016, with a worldwide release in 2017, built around high-school students who summon powerful beings called Personas to fight. The summoning sound is part of that battle system, heard whenever a Persona is called into action, and it has become closely tied to the game's stylish, comic-book presentation. As clips from the game spread through edits, streams and meme videos, the short effect took on a second life as a punchy accent for reveals and attacks in unrelated videos.