The sound comes from Jarachon, also tagged online as Jarachon TSC for Tougher Spy Chapter, a chapter from the Thai game Showtime. Thai players clipped the repeated phikhaat line and shared it as a standalone meme, separate from the gameplay it was recorded in. Its spread was driven by how recognisable the single word is, even for viewers who never played Showtime. It remains in use in Thai gaming edits because the loop can turn any defeat, knockout or elimination into a running joke.