Pikachu is the mascot of Pokémon, the Japanese media franchise that began with video games in the 1990s and grew into an anime series, films and trading cards. The character is famous for saying only variations of its own name, usually in a high, cheerful voice, which made short Pikachu clips easy to recognise and reuse online. On soundboards and in short-form video, the stretched singing version became a shorthand for cuteness, excitement and nostalgia, keeping it popular with both longtime Pokémon fans and younger viewers discovering the character through memes.