The clip comes from an unknown original recording and surfaced on user generated soundboards, where its blunt Bulgarian phrasing made it a favorite among Balkan meme creators. It spread through short form edits and reaction videos, where the question about who will pay became a reusable punchline for jokes about money, generosity and broke lifestyles. Because the delivery is dry and the meaning is instantly clear to Bulgarian speakers, it keeps appearing in new edits whenever someone wants a quick sarcastic reaction to spending.