The line comes from American television adverts for Bagel Bites, the mini bagel pizza snack launched in the mid 1980s. Its jingle promised pizza in the morning, evening and at suppertime because pizza on a bagel could be eaten anytime, and the tune ran for years, embedding itself in childhood television memories. Clips resurfaced online in nostalgia edits and meme videos, where the earnest promise became a shorthand joke for eating pizza constantly and ignoring normal mealtimes altogether.