Plants vs. Zombies began as a PopCap tower defence game in 2009, with a Nintendo DS version following in 2011, and its exaggerated defeat scream became a handy reaction clip for players sharing failed runs online. Short gaming sounds spread easily on soundboards and social video, where a single recognisable wail can replace a whole explanation. Fans still reach for it because the game remains widely played and fondly remembered, and the drawn-out cry works like No God Please No Noooooooo for moments of comic despair.