The phrase itself means several hours later in French, and online creators have turned it into a shorthand transition sound for skipping ahead in a story. Paired with the playful hawaw that follows it, the clip spread through short-form edits and meme compilations where a sudden jump in time needed a punchline as well as a marker. Its appeal is practical as much as comic: viewers instantly understand that time has passed, while the silly ending keeps the edit from feeling flat or overly serious.