Pokemon Black and White launched for Nintendo DS in 2010 in Japan and in 2011 internationally, the fifth generation of the main Pokemon games. This scream clip became attached to the titles on soundboards as a shorthand for everyone panicking at once. As short reaction sounds spread through meme edits and gaming videos, the clip was reused far beyond Pokemon contexts, becoming a general panic button for fails, scares and chaotic reveals where a single scream would not be enough.