Pikachu first appeared in the original Pokemon video games released in Japan in 1996 and soon became the franchise's most recognisable mascot through the animated series and later games. Its distinctive voice, built around short repeated syllables of its own name, helped make the character instantly identifiable across languages without translation. As Pokemon grew into a worldwide phenomenon, clips of Pikachu's cry circulated in fan videos, games and soundboards, and they remain popular today because the sound is short, cute and immediately understood even by people who only know Pokemon by sight.