The clip comes from Argentine football broadcasting and is associated with Mariano Closs, one of the most recognisable Spanish language commentators in South American football. His intense, rapid style made short calls like this easy to cut and share, and the repeated Polenta chant spread through football meme pages, edits and messaging groups. Fans reuse it far outside the original match context, often paired with crowd cheering in fan edits, as a shorthand for excitement building before a shot, a goal or an unexpected twist in a game.