Poppy Playtime is a horror puzzle game released in 2021 by Mob Entertainment, with Chapter 1 A Tight Squeeze introducing Huggy Wuggy, the tall blue mascot who chases the player through an abandoned toy factory. His chase and jumpscare became one of the game's most clipped moments on YouTube and TikTok, spreading as a reaction sound far beyond horror gameplay. Fans often compare its impact to the FNAF Jumpscare Scream, and both clips now appear in edits where a quiet setup needs an instant, over the top fright to land a joke.