Poppy Playtime is an indie horror game built around abandoned toys that come to life, and the Mini Huggies are its smaller, swarming versions of the tall blue mascot Huggy Wuggy. Short jumpscare clips from the game spread through gameplay videos, edits and soundboards as players shared their most startling moments. The clip remains popular because it delivers an instant shock in under three seconds, making it easy to reuse in memes, reactions and horror compilations alongside other frights such as the FNAF jumpscare scream.