Poppy Playtime is an episodic horror game series by MOB Entertainment, first released in 2021, set in an abandoned toy factory filled with living toys. PJ Pug-a-Pillar appears in Chapter 2: Fly in a Web, a stretchy caterpillar-dog toy that stalks the player through the Game Station. Short jumpscare clips from the chapters circulate widely on soundboards and in fan edits, used much like the FNAF Jumpscare Scream for instant horror punctuation. The brevity of this sting helps it travel easily between games, memes, and reaction videos.