Poppy Playtime is a horror game series by Mob Entertainment, with Chapter 3 Deep Sleep introducing DogDay as a major character. Clips of its jumpscares spread through gameplay videos, edits and soundboards, where short scare sounds are shared like the FNAF jumpscare scream for quick reuse. This DogDay moment became a standalone sting because it is instantly recognisable to fans yet works even without context. Editors keep using it for horror parodies, reaction videos and short form memes where a sudden loud hit is needed.