Pou was released in 2012 as a mobile virtual pet game inspired by Tamagotchi, developed by Lebanese designer Paul Salameh under the name Zakeh. Players raised the triangular brown alien by feeding it, cleaning it, and playing mini-games, while simple looping music played in the background. As smartphones and short-form video grew, clips and sounds from older mobile games became nostalgic meme material. The Pou music resurfaced in edits and soundboards because it is instantly recognisable to a generation that grew up playing the game on Android phones.