Online, the phrase has circulated as an Indonesian-language meme built around Prabowo, a well-known Indonesian political figure, and the obviously wrong idea of fighting fire with flour. Its appeal is in the contrast between a serious public image and a household substance being used for the wrong job, which makes it easy to reuse in edits, reaction videos and short comedy clips. Because the joke needs no translation of the setup beyond the image itself, it keeps travelling in Indonesian meme circles as shorthand for a confident but completely misguided fix.