The sound comes from The Price Is Right, the American television game show that premiered on CBS in 1972 and became a daytime institution under longtime host Bob Barker. Its bright prize cues, including the 'Come On Down' music heard here in a mid-1970s recording, play when contestants win pricing games and showcases. Clips of the show's fanfares spread online through game-show compilations, reaction videos and memes, where the jingle now signals any triumphant moment. Decades later it remains instantly recognisable shorthand for winning.
About this sound
The classic Price Is Right winning jingle from the long-running TV game show. A bright, triumphant fanfare creators play when someone wins a prize or wins big.
This short burst of music is the triumphant winning cue from The Price Is Right, the American television game show. It opens with a sparkling brass flourish and a driving, upbeat rhythm that instantly signals celebration. The melody is bright, punchy and unmistakably game-show, building to a cheerful peak before cutting off cleanly. Hearing it triggers an immediate rush of excitement, the same feeling contestants get when their name is called and they sprint down the aisle. For viewers, it turns any small victory into a televised grand-prize moment.
