The PlayStation 3, released by Sony in 2006, used a distinctive set of system sounds for its menus and disc loading, and the brief chime heard when a game starts became closely associated with that console generation. As PS3 gameplay, unboxings and retrospectives spread on YouTube and other video platforms, the sound was clipped and shared on soundboards for quick reuse. It remains popular because it instantly signals PlayStation nostalgia, even for viewers who no longer own the console, and because its short, clean tone works neatly at the start of a video.