As a soundboard clip, Pula has found its audience mainly through short-form video and meme edits, where a two-second shout is easier to reuse than a longer audio track. Its appeal comes from simplicity: the single word is instantly recognisable even without context, so creators can drop it into gaming clips, reaction videos and everyday fails without needing an explanation. That flexibility has kept it circulating among meme sound collections, where short, punchy vocal clips are reused again and again for quick comedic timing.