Leo Stronda is a Brazilian bodybuilder and online personality known for loud, funny gym content and catchphrases that became memes in Brazil. Puxa means pull in Portuguese, a cue he shouts during pulling exercises like rows and lat pulldowns. Short clips of his voice spread through WhatsApp groups, Instagram pages and TikTok edits, where the phrase was looped far beyond training contexts. It stays popular because Brazilian viewers recognise him instantly, while others just hear pure hype energy that translates without needing the language.