Plants vs Zombies was released in 2009 by PopCap Games and became a hit tower defence game on PC and later mobile, where players used plants to stop zombies reaching their house. When a zombie got through, this short losing jingle played, and players heard it again and again while learning the levels. Clips of the tune later spread on YouTube, TikTok and soundboards as shorthand for a funny failure, helped by nostalgia for the original game. It is still used today because the sound is instantly recognisable to a generation who grew up with it.