Que criatura translates literally from Spanish as what a creature, and as a short reaction clip it circulates online mainly in Spanish-speaking meme and short-video communities. Its appeal is not tied to one famous scene, but to the phrase itself, which works as a flexible insult or expression of amazement whenever something looks strange, ugly or unexpectedly funny. Because the clip is under two seconds long, it is easy to drop into edits, reaction videos and soundboards, and that brevity has helped it stay useful long after its first uploads, as creators keep finding new odd subjects for it.