"Que deselegante" became a widely shared Brazilian reaction meme through television and later spread across social media, short edits and messaging apps. The line is used as a neat, instantly recognizable way to label a moment as tacky, awkward or socially off. Its staying power comes from the contrast between the refined wording and the messy situation it comments on. Online, it fills a similar role to other quick reaction clips, especially in Portuguese-speaking meme culture where short voice bites travel fast.