The clip comes from a Portuguese-language gaming moment shared on soundboards, built around the everyday Brazilian expression que isso, used when something unbelievable happens. The added name ChitaoLP and the note that he is dying give it its specific context, turning a common reaction into a searchable meme cue. It spread as a short reusable audio rather than a full video, so creators can drop it onto any fail without explaining the original scene. Its brevity and clear emotion keep it popular for gaming edits, group chats and quick reaction posts.